The role of corporates by and large has been understood in terms of a commercial business paradigm of thinking that focuses purely on economic parameters of success.<\/p>\n
As corporates have been regarded as institutions that cater to the market demand by providing products and services, and have the onus for creating wealth and jobs, their market position has traditionally been a function of financial performance and profitability.<\/p>\n
However, over the past few years, as a consequence of rising globalisation and pressing ecological issues, the perception of the role of corporates in the broader societal context within which it operates, has been altered.<\/p>\n
Stakeholders (employees, community, suppliers and shareholders) today are redefining the role of corporates taking into account the corporates\u2019 broader responsibility towards society and environment, beyond economic performance, and are evaluating whether they are conducting their role in an ethical and socially responsible manner.<\/p>\n
As a result of this shift (from purely economic to \u2018economic with an added social dimension\u2019), many forums, institutions and corporates are endorsing the term Corporate Social Responsibility (CSR).<\/p>\n
They use the term to define organisation\u2019s commitment to the society and the environment within which it operates. The World Business Council on Sustainable Development\u2019s (WBCSD) report was titled Corporate Social Responsibility: Making Good Business Sense and the OECD Guidelines for Multi-National Enterprises which includes a discussion on how CSR is emerging as a global business standard.<\/p>\n